UK sister-site research
WildCrown helps readers start with a casino name, trace the operator behind it, and compare sister-site relationships before relying on a bonus, shared design, platform clue or account assumption.
Using WildCrown
WildCrown is built for focused checks. Open the exact brand you recognise, identify the relationship the records support, then keep ownership findings separate from current account terms and personal eligibility.
Find the right page
Read the evidence
Keep questions separate
Relationship labels
These labels keep a narrow finding from becoming a broader claim than the evidence supports.
Verification map
Operator evidence
Network context
Account rules
Behind the brands
Two casinos can share an owner without sharing a login, a promotion or the company that operates a particular product. Understanding that distinction starts with the name in the terms, not the name above the door.
The sister-site directory contains individual brand investigations across several casino families. Start with 888 Casino, Bet365, Betfair, Coral, LeoVegas or Paddy Power, or explore the guides to Ladbrokes, William Hill, Sky Vegas and Gala Spins. Each explains the public records relevant to that name; inclusion does not mean every listed casino shares an operator.
Within the LeoVegas family, the BetMGM UK, Pink Casino, Slot Boss and 21.co.uk guides compare different product and account questions. Their common licensee supplies the connection; it does not make their games, promotions or customer accounts interchangeable.
The answer can be a broad set of related domains, a close relationship with one other brand, or a limited finding that does not establish a separate sister casino. That last answer matters just as much: a familiar casino name should not become a reason to list unrelated alternatives as confirmed relatives.
A shared licensee means the relevant records name the same operating business. A parent-company relationship describes ownership at a different level. A group can contain several licensees, and one brand can offer products through more than one company. The guide to sister-site relationships explains these distinctions with examples.
Use Entain's UK brand map or the Flutter network guide when you want corporate context. Use the individual brand investigation when you need the entity and domain evidence for a specific casino. Neither an ownership chart nor a licence list establishes what will happen to an individual customer's account.
Shared licenseeRelevant brands appear under the same operating business.
Shared parentBrands belong to a wider group, potentially through different companies.
Similar productAn alternative, unless separate evidence establishes a business relationship.
Start with the legal footer and terms for the exact website and product. Then compare its company name, account number and domain with the Gambling Commission's public register. Official company material can supply ownership context, but matching games, software or payment logos cannot substitute for it.
A domain marked inactive against an old operator may have moved to another business. Equally, several active domains may lead to the same brand rather than several independent casinos. The operator-check walkthrough shows how to read these records without turning a partial finding into a wider claim.
Our editorial approach explains the difference between a source check and a completed human review, and identifies the people assigned to those editorial responsibilities.
The Coral investigation and LeoVegas investigation examine named related domains under their respective licensees. Their tables distinguish the evidence connecting those domains from the customer rules that require separate terms checks.
The Bet365 investigation takes a different approach: it examines the Hillside records without inventing a long list of sister brands. For the closely related Betfair and Paddy Power brands, the important distinction is between corporate relationship and the entity behind each gambling product. The 888 Casino investigation also explains why older domain associations need careful historical labels.
A different brand name is not proof of a new-customer entitlement, a transferable balance or permission to open another account. Before relying on an offer or account feature, read the exact brand's current terms and ask its official support team about your circumstances. A register entry cannot answer a personal eligibility question.
Do not use related-brand information to bypass self-exclusion, a time-out, a limit or an account restriction. Our responsible-gambling information links to support and self-exclusion services. If gambling is causing harm, looking for another casino is not the next step.
RelationshipWhich company or group connects the brands?
AccountWhat do the exact product's terms say?
SupportWho can help with a restriction or gambling harm?
FAQ
No. Each card opens a separate brand investigation. The relationship tables inside it identify the relevant company or group; the directory itself is not a list of one connected family.
Yes. The sources checked may establish only the named brand and its products. That is a limited research finding, not a reason to present unrelated casinos as sister sites.
Do not infer that from ownership or a licence match. Consult the current account terms and official support for the exact brands. WildCrown cannot access or transfer customer accounts.
The individual investigations link to the relevant public records and official documents. For a step-by-step explanation, see how to check a casino operator.
WildCrown editorial team
